Endeavor Global

Joanna Rees founded VSP Capital (VSP), a San-Francisco based venture capital firm, in late 1996 on the principle that strategic positioning and market development are crucial to the success of all technology businesses. VSP invests in early-stage best of breed technologies and applies deep expertise in addressing market risk.

The World Economic Forum selected Rees as a Year 2000 Global Leader for Tomorrow (GLT) for individuals who hold positions "of considerable power, influence and responsibility," and are "global in terms of their accomplishments and potential." The Aspen Institute selected Rees for its 2002 Class of Henry Crown Fellows, a program designed to develop the next generation of community-spirited business leaders, and the National Association of Women Business Owners named her "The 2000 Entrepreneur of the Year Rising Star." She is frequently featured in the national press (Forbes, Wall Street Journal, New York Times, BusinessWeek, CNN, CNNfn, etc.), as a speaker at industry conferences, and serves as a spokesperson for the NVCA.

Rees is active in the non-profit community. She serves on the board of New Schools Venture Fund, and is the co-chair of the advisory board to the National Foundation for Teaching Entrepreneurship ("NFTE"). Rees is also an Adjunct Professor at Santa Clara University.

Rees earned her MBA from Columbia University (beta gamma sigma) and a BS from Duke University where she was a member of the varsity gymnastics team.